Katie Price promotes new perfume Precious Love

It has become customary for Katie Price to bring out the shock tactics when promoting a new product.

And today was no different, as the star stretched out seductively on a faux fur rug in a see-through body stocking to launch her new fragrance.

While her outrageous style is in typical Price fashion, the tactic is more than a little inappropriate given that she has dedicated the perfume, Precious Love, to her children.

Dressed in the sheer sequined bodysuit, which clearly incorporated a hidden push up bra, a candy floss pink wig and a fur-lined sailor's hat, the 32-year-old ensured today's photo call was all about the sex appeal.

But her inspiration behind her third fragrance was about family values, the businesswoman claims.

‘I’m so excited about my new perfume. I’ve called it Precious Love because over the last year I’ve realised more than ever just how precious love is.

'And as a tribute to three of the greatest loves of my life, I have used a symbol with the entwined initials of Harvey, Junior and Princess in the centre of the gorgeous heart-shaped bottle.’